7robotics
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The Situation
7robotics is a sister company to Con-Vey. I was brought in for the same role: own all creative in house. After a year I identified that the 2019 brand wasn't keeping up with where the company was headed and recommended a refresh. Same logo, refined. A more intentional color palette built around the industry and the visual language that naturally showed up in our content.
My Role
Every visual that leaves 7robotics runs through me. Brand video, tradeshow booth design, motion graphics, social media, simulations, and web design. For a company selling complex robotic systems to industrial facilities, the creative has to make technical capability feel compelling without oversimplifying it.
The Innovation
Robotics is hard to market without results data. Customers don't share numbers publicly and installs take time. I brought Blender into the workflow to solve that. Working with the sales engineers I take robot simulations from ABB RobotStudio into Blender, improve textures and lighting, animate camera movements, and add elements like transparent light curtains that are invisible in real life but essential for showing how a system actually works. We can now show capabilities we haven't sold yet.
The Results
Leads are coming in directly from social content. Customers are reaching out saying they found us on YouTube or LinkedIn and that's why they called.
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