Brand Runners Club
A content brand for people who run brands.
Multimedia Designer
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My Role
Founder. Brand strategy, identity design, content strategy, and business model.
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The Idea
Built around a gap: real content breakdowns with real strategy behind them. For creators and businesses in it for the long run.
The Brand
60s-70s athletic club aesthetic. Inter Black for energy. Lora italic for warmth. A red borrowed from a decade of design work. Off-white that feels like paper not a screen.
The Model
Free content builds the audience. Running Mate, Pacer, and Brand Sprint convert them.
The Content
Entertainment. Emotion. Education. Every piece hits at least one. Ideally all three.
