About Tanner LaBelle

Who is Tanner LaBelle?

I'm Tanner LaBelle, a multimedia designer and brand strategist based in Southern Oregon. For ten years I've worked across brand strategy, graphic design, video production, photography, motion graphics, and web design, often as a one-person creative department. I'm the Content Marketing Manager at Corvus Robotics and the founder of Brand Runners Club, a newsletter for people who run brands.

What does Tanner LaBelle do?

I think in brand strategy and creative direction first, then execute in whatever medium the problem needs:

  • Brand strategy and brand identity

  • Graphic design for print, tradeshow, signage, and vehicle graphics

  • Video production, live multi-camera production, and editing

  • Photography and photo editing

  • Motion graphics and 3D simulation in After Effects and Blender

  • Web design and builds in Webflow, Squarespace, Shopify, and Wix

  • Social media and content strategy

What industries has Tanner LaBelle worked in?

B2B manufacturing (Con-Vey), industrial robotics (7robotics), combat sports and live events (Arena Wars), professional disc golf (Disc Golf Pro Tour), nonprofits (Uplay), and ecommerce (Utility Disc Golf).

What is some of Tanner LaBelle's notable work?

  • Replaced multiple outside vendors as the sole in-house creative for Con-Vey, a 120-person industrial equipment manufacturer.

  • Brought Blender into 7robotics' marketing, turning ABB RobotStudio simulations into finished animations that show systems before they are sold.

  • Ran the entire creative and digital presence for Arena Wars, a regional MMA promotion, with multiple pieces reaching 30 to 40 thousand organic views.

  • Led the rebrand from Universal Play Disc Golf to Uplay and designed its 165-page curriculum book.

  • Worked with the Disc Golf Pro Tour from 2021 to 2024 as a live camera operator, broadcast editor, and remote photo editor.

How does Tanner LaBelle use AI in creative work?

I use AI tools to improve how I work, not what I make. Brainstorming, research, organization, and admin are where AI earns its place. The creative work stays human. Audiences can spot AI-generated creative, and it erodes trust fast.

What tools does Tanner LaBelle use?

Premiere, After Effects, and Blender for video and motion. Illustrator, Photoshop, InDesign, and Affinity for design. Lightroom and Capture One for photography. Figma, Webflow, Squarespace, and Wix for web. Notion, Microsoft 365, and Google Suite for workflow. Claude and ChatGPT for AI assistance.

Is Tanner LaBelle available for new projects?

I'm not taking on client work right now. The best way to follow what I'm working on is Brand Runners Club.

What is Brand Runners Club?

Brand Runners Club is my newsletter and content brand for people who run brands. Each week I publish real content breakdowns with the strategy behind them, for creators and businesses in it for the long run. Read it at brandrunners.club.

How can I contact Tanner LaBelle?

Email tannerlabelle@gmail.com or connect on LinkedIn at linkedin.com/in/tanner-labelle.