Arena Wars

May 28

I reached out to Arena Wars cold. I'm a lifelong MMA fan and wanted to combine that passion with my creative work. The promoter let me in for one event.

After that first night it was clear the operation needed more than a camera person. When the marketing firm they were working with dropped the ball I stepped in and took over everything.

The Situation

Live multi-camera production, fight editing, motion graphics, social content, photography, website design and management, YouTube publishing, online ticketing setup, sponsor pitch decks, fighter application form, and platform strategy.

I recommended they move from arenawarsfightingseries.com to arenawars.live and unify all social handles to match. Running a regional MMA promotion's entire creative and digital presence. One person.

My Role

Solo operation for most events. Running my primary camera, the ref camera, remote secondary cameras, and GoPros connected to my phone simultaneously. Photographing every fighter pre-fight for YouTube thumbnails and post-fight for social. Building motion graphics for each card including tale of the tape intros, fighter introductions, round graphics, corner color indicators, and transitions. All of it with one eye on the cage and one eye on the audience I was blocking.

The Production

Content was designed to be shared by fighters, their gyms, and their families rather than posting their own footage. Every piece was branded so organic reach drove back to Arena Wars not to individual phones in the crowd. It worked. Multiple pieces hit 30-40k organic views.