Uplay
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The Situation
Uplay was operating as Universal Play Disc Golf — a long, cluttered name with a logo centered around illustrated kids on a disc golf basket. The identity didn’t scale to merch or digital, didn’t differentiate them from competitors, and didn’t reflect the energy or ambition of what they were actually building.
My Role
Led the rebrand from Universal Play Disc Golf to Uplay — recommending a minimal wordmark that aligned with the Disc Golf Pro Tour and differentiated from competitors. Designed and built their website twice: first on Wix with new photography and updated branding, then recommended and executed a full migration to Shopify when they began selling products. Set up the store, shot all product photography for discs, whale sacks, and apparel, and published everything to the site. Regularly wrote and published blog posts after events to keep the site current.
Produced 30-second Tip of the Day ads for Disc Golf Pro Tour live coverage, created motion graphics for videos and ads, and edited weekly 30-second to 1-minute recap videos throughout the pro tour season — directing remote contributors and assembling the footage into compelling content. Traveled to Juneau, Alaska multiple times to film teaching events, including women’s clinics, school programs at Juneau High School, and sessions in Haines and Skagway.
Helped with the annual December fundraiser every year, and conceived the Disc Golf Strokes fundraiser — a mid-year campaign that brought in pro tour ambassadors as active contributors to the nonprofit.
Designed both the 1st and 2nd editions of the Uplay Disc Golf Basics curriculum book — a 165-page teaching guide. Handled all layout, photography, and diagrams, and managed the full publishing process to get it available on Amazon.
The Result
A nonprofit with a modern identity, a published curriculum on Amazon, a functioning ecommerce store, and years of consistent content across video, web, photo, and fundraising. The Disc Golf Strokes fundraiser — an idea that started here — has since grown into one of Uplay’s biggest annual campaigns.
