Uplay
Uplay was operating as Universal Play Disc Golf. The name was long, the brand lacked clarity, and the identity didn't match the energy of what they were building. I led the rebrand from the ground up, simplifying the name to Uplay and modernizing the identity to match.
The Situation
Full creative ownership across every channel. Rebrand strategy and identity design, disc golf curriculum book design including all photography, graphics, and drills, weekly recap videos with custom motion graphics showing program impact, ads for the Disc Golf Pro Tour, event photography including two trips to Juneau Alaska, website design and build on both Wix and Shopify, store setup, product photography, and file storage system creation.
My Role
A nonprofit with a brand, a curriculum, a store, and a consistent content presence. Built from scratch across nearly every creative channel.
